“Against Dumb” Purchases

The psychology of shopping is fascinating- how marketing can influence buying decisions, how product placement in a store can convert into sales. The sensory barrage is different online than in a store, but are we more or less likely…



Self-sterilizing Door Handle

We’re officially into flu season, and avoiding the dreaded cold can become a full-time preoccupation. Never more so than grabbing a door handle in a public building. So we were glad to see a Red Dot Design

potted trees


Renting Your Christmas Tree

There are a lot of ideas out there for ‘greening your holiday traditions.’ Some of them (“don’t travel to see your family”, “don’t buy any stuff”, etc…) aren’t likely to catch on. Then there are the ideas…



Speed Camera Lottery

How about winning the lottery for driving the speed limit? That’s the winning idea of Volkswagen’s campaign “The Fun Theory,” which is “dedicated to the thought that something as simple as fun is the easiest…



Hotel Rewards Smart Travel Choices

Cambridge, MA is synonymous with intelligence. Home to MIT and Harvard, the city is practically a ‘smart idea’ factory. But this particular smart idea comes from the Charles Hotel, which has developed an array of…


Hug Your Farmer For Thanksgiving!

Thanksgiving is one of the meals of the year. As you look across your table this Thursday, will you be able to trace all the food back to its source? Who grew it? What went into making it? It’s a…