What’s In A Name? Well…, High Fructose Corn Syrup

What’s in a name? For brands, it’s the power to persuade. But for some, it’s also the power to reinvent, and that’s what the Corn Refiners Association (CRA) is hoping to do by changing the name of high-fructose…



Edge asks: How is the internet changing the way you think?

How is the internet changing the way you think? That’s this year’s question from Edge, a nonprofit foundation, modern-day salon and informal gathering of “some of the most interesting minds in the world.” The…



Consumer Consciousness Shaped By Times

“As you think, so shall you become.” No, that wasn’t Warren Buffett, it was Bruce Lee, but I bet the Sage of Omaha might agree. It speaks to the power of thought and perception in shaping how we…



Engineered Bacteria Detect Land Mines

Skeptics of green innovation (and, yeah, somehow there still are a few of those) often point to the bottom line as a reason for questioning sustainability’s ‘bang for the buck.’ For those people, we present the following example;…


Innovation + “time off”

The above video, a talk from TED by designer Stefan Sagmeister about “the power of time off,” is not really about green innovation at all. It’s a stretch, perhaps, to include it here in these…


Brighter Planet: A Reason To Bike

Another in Brighter Planet‘s series of videos. It speaks to one of the central questions of the eco-movement, how to sell it. Is it enough to sell a product or an activity on the merits of it being…