LTT Opinion

01.14.11

Front Desk? We have a problem.

We're getting set for our first TED x event, where we present our concepts for the "hotel room of tomorrow." First, here's what's wrong with the "hotel room of today."

USPS

11.16.10

Lose Saturday Mail Delivery

With the President’s National Committee on Fiscal Responsibility and Reform looking for ways to cut spending and eliminate waste, we thought we’d weigh in and revisit an LTT suggestion from earlier this year. Let’s cut Saturday mail…

high-fructose-corn-syrup

09.21.10

What’s In A Name? Well…, High Fructose Corn Syrup

What’s in a name? For brands, it’s the power to persuade. But for some, it’s also the power to reinvent, and that’s what the Corn Refiners Association (CRA) is hoping to do by changing the name of high-fructose…

ailes

09.07.10

Don’t Think Green?

We spotted an interesting piece from Andrea Learned on GreenBiz titled “Marketing to Consumers: Don’t Think Green.” At first glance, it’s a strange suggestion, a sustainability expert arguing we shouldn’t be thinking green? But…

ltt-opinion

05.27.10

LTT Opinion: We Need To Sell It Better

The fact is that we need to be better at selling “better.” Beyond green tech, green products, green causes, green politics, we need to sell a more¬†considered life. Studies show, overwhelmingly, that when we as consumers know more…

mom-maid

05.07.10

It’s like Mom says…

In honor of Mother’s Day- thank you to all you Moms out there, where would we be without you?!- LTT goes back to the basics. Responsibility, consideration, care, these are concepts first taught to us by our mother,s…

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