recycle

09.20.10

LTT Recommends: How Can I Recycle This?

Inspiration can arrive when and where we least expect it. Take, for example, “How Can I Recycle This?”, a great web site from the U.K. that provides readers with creative ways to reuse, repurpose or recycle…

launch_branding_13-525x394

09.18.10

“Ambient Marketing” Goes Green

Street-art in brand advertising isn’t a new concept- groups like ALT TERRAIN specialize in hand-painted, one-of-a-kind, street-level outdoor advertising murals for the likes of Motorola, Microsoft and Disney. But while these pieces invite buzz, they…

miss-courant-dair_1_apnxh_69

09.16.10

Design: Bicycle Wind Turbines

We’re fascinated with products that capture energy that would otherwise be lost yet don’t require any changes to how we use or consume them. We’ve covered a few examples -smart showers that harnesses waste heat from shower…

mobile-app-to-improve-efficiency-of-new-yorks-mass-transit-system

09.09.10

Weeels: mobile app for sharing cabs

As my two year old will figure out at some point, sharing is a good thing. This blog, actually, has always been meant as a grown up sandbox, where we share new ideas with people who share a…

ailes

09.07.10

Don’t Think Green?

We spotted an interesting piece from Andrea Learned on GreenBiz titled “Marketing to Consumers: Don’t Think Green.” At first glance, it’s a strange suggestion, a sustainability expert arguing we shouldn’t be thinking green? But…

tiffany-box

09.01.10

Brands Surviving the “New & Improved”

Some brands are known almost as much for the packaging as for the product itself. Think of the familiar Heinz Ketchup bottle, Tiffany’s robin’s egg blue box, the shape and feel of a Dom Pérignon glass bottle. These…

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