ailes

09.07.10

Don’t Think Green?

We spotted an interesting piece from Andrea Learned on GreenBiz titled “Marketing to Consumers: Don’t Think Green.” At first glance, it’s a strange suggestion, a sustainability expert arguing we shouldn’t be thinking green? But…

ikea

09.03.10

Brands: Ikea to sell “second-hand furniture”

According to Ikea’s CEO, Anders Dalhvig, “there’s no longer any doubt about whether taking environmental and social concerns seriously is good for business.” They’ve banned plastic bags, power many of their stores with the help of renewable energy

tiffany-box

09.01.10

Brands Surviving the “New & Improved”

Some brands are known almost as much for the packaging as for the product itself. Think of the familiar Heinz Ketchup bottle, Tiffany’s robin’s egg blue box, the shape and feel of a Dom Pérignon glass bottle. These…

epa_ev_label_270x589

08.31.10

Who’d want to drive a D+?

Better living starts with “better know how.” That is, you have to know how and why to make those one degree changes. That’s why we like the EPA and Department of Transportation proposal this week to overhaul fuel…

pg-sugarcane-plastic-alternative-packaging

08.26.10

Brands: Proctor & Gamble’s sustainable packaging

In the late 1980′s, Kelly LeBrock starred in a series of Pantene print and television ads* with the slogan, “Don’t hate me because I’m beautiful.” We didn’t. And now Proctor & Gamble, which makes Pantene, could run with “Don’t…

cornucopia-bag-for-your-next-farmers-market-shopping-1

08.20.10

BetaBrand’s Cornucopia Bag

We’ve talked a lot about ‘eating local’ foods- see our video on locavore legend Pete Johnson- but here’s a functional product designed to make it easier to ‘buy local’ foods. Betabrand’s Cornucopia Bag

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