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09.22.10

Ben & Jerry’s: Something’s Fishy

We view our support of this particular issue as a win-win. Our friends at Ben & Jerry’s are lobbying the Food and Drug Administration not to greenlight genetically engineered (GE) salmon for human consumption. The salmon,…

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09.21.10

What’s In A Name? Well…, High Fructose Corn Syrup

What’s in a name? For brands, it’s the power to persuade. But for some, it’s also the power to reinvent, and that’s what the Corn Refiners Association (CRA) is hoping to do by changing the name of high-fructose…

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09.18.10

“Ambient Marketing” Goes Green

Street-art in brand advertising isn’t a new concept- groups like ALT TERRAIN specialize in hand-painted, one-of-a-kind, street-level outdoor advertising murals for the likes of Motorola, Microsoft and Disney. But while these pieces invite buzz, they…

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09.13.10

eBay tests out reusable boxes

Every spring, eBay hosts an Innovation Expo that invites eBay employees, from every department and level of the organization, to develop prototypes for new products and breakthrough innovations. This year, more than 250 employees on nearly 80…

09.10.10

Brands: Nissan’s big push

Nissan is running a string of clever ads ahead of the release of its all-electric LEAF. The spot (above) takes the cake. It had me asking the entire commercial, “how did they do that?!” and then had…

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09.08.10

PepsiCo Leads on “Water Stewardship”

Last year, PepsiCo became one of the first companies to publicly recognize the human right to water. The food and bev giant has committed to providing access to safe water to three million people in developing countries by 2015…

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