Brands: Whole Foods 1st to Rate Cleaners

Whole Foods Market will be the first retailer in the nation to have a tiered rating system for the household cleaning products it sells. The color-coded Eco-Scale Rating System will rank products – red, orange, yellow or green – based on a set of environmental and sourcing standards. The system will evaluate both Whole Foods’ store-brand cleaning products and products from outside vendors.

By Earth Day 2012, Whole Foods will not sell any products below an Eco-Scale baseline of orange.
An independent third party is auditing the cleaning products to ensure compliance with the Eco-Scale Rating System.
[Source: Earth911]

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  • Tags: Brands, Green Initiatives
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