“Against Dumb” Purchases


The psychology of shopping is fascinating- how marketing can influence buying decisions, how product placement in a store can convert into sales. The sensory barrage is different online than in a store, but are we more or less likely to buy frivolous stuff? However we buy, we tend to buy things we don’t really need, haven’t thought through and probably could do without. This holiday season, one brand is challenging consumers to take a moment to consider their consumptions habits. It’s a great “one degree” concept- by all means, buy, just don’t buy dumb things.  Smart USA has launched a campaign asking consumers to consider their consumption habits. The above video explains their ‘Against Dumb’ initiative.

[Sources: Smart USA, PSFK]

  • Tags: 2010 Gift Guide, Brands, Green Initiatives, Simple Change, Waste
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