07.30.10

TED: Iyengar on ‘ideas about choice’

In the video above, Sheena Iyengar discusses her groundbreaking research on ideas of choice- how we make choices and how we feel about the choices we make. In this TED presentation, she talks about both trivial choices (Coke…

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07.29.10

Eco-Index Will Rate Apparel Brands

When it’s time to buy an appliance, you can check its Energy Star rating to know just how ‘eco’ that ‘eco-fridge’ is. Soon, you’ll be able to do the same with your favorite apparel brands. Approximately 100 apparel brands…

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07.28.10

Arboform: The New Plastic?

In 1967′s The Graduate, Dustin Hoffman’s Benjamin gets cornered by a family friend and told the future is all about one word. “Are you listening?” Mr McGuire asks again. “Yes, I am,” says Benjamin. “Plastics.” An awkward pause…

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07.27.10

Seventh Generation & Wal-Mart?

Five years ago, news that Seventh Generation, a pioneer in the eco-friendly consumer products biz, was making a deal with Wal-Mart would have seemed unlikely. Back then, these strange bedfellows resided on…

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07.26.10

Old Meets New: fully electric 1972 VW Beetle

A couple of years ago, there was a flurry of stories about how the planet would be better off if we all bought used cars instead of new hybrids. It seems counter-intuitive, but actually, if you…

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07.23.10

Cardboard Chic

Designer Tim May is asking ‘Can Cardboard Cut it?’ That’s the name of his recent project, which includes an innovative furniture design made of 100% recyclable and already-recycled corrugated cardboard and stainless steel threaded rods and…

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