OneDegreeTV: Carbon Offsets For Idiots


Carbon Offsets With Brighter Planet from lovetomorrowtoday on Vimeo.

Back with more One Degree TV, our series of webisodes that focuses on green innovation and simple change. We’re highlighting the efforts of companies and individuals moving the needle one degree closer to “better.”

In this one, we ask Matt Kling and Robbie Adler, from Brighter Planet, to give us the basics on their industry, a sort of “Carbon Offsets 101.” The Middlebury, VT-based offset company works with experts in the environmental movement and partners like Bank of America to create practical solutions to climate change for individuals and businesses.

For those of us looking to make simple tweaks in our daily lives, the idea of a carbon offset makes sense, but it’s not quite as tangible as other green efforts. We wanted some help in demystifying the concept, and, as Matt and Robbie point out, in the new green economy, as a value is assigned to carbon, offsets will play a more important role. Watch the video, and send it around!

  • Tags: Brands, Business, Carbon Footprint, Friends of LTT, Green Initiatives, One Degree TV, Simple Change
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  1. [...] a follow up to our One Degree TV post about Brighter Planet, we thought we’d share a recent video those guys made. It’s a [...]

    Pingback by Brighter Planet: 3 Steps To A Greener You | LoveTomorrowToday — April 17, 2009 @ 8:04 am

  2. [...] And for more on Brighter Planet, here’s our Carbon Offsets 101. [...]

    Pingback by Brighter Planet's YOUR FOOTPRINT calculator | LoveTomorrowToday — August 7, 2009 @ 8:17 am

  3. [...] For more info on Brighter Planet, check out their site, and watch a clip of our visit there (”Carbon Offsets 101“). [...]

    Pingback by Brighter Planet's "Sustainability In The Workplace" Survey | LoveTomorrowToday — November 11, 2009 @ 8:04 am

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