Brands: PepsiCo’s One Degree Changes

By Earth Day 2010, PepsiCo plans to rollout a package for its Frito-Lay SunChips snacks that is 100% compostable. The packaging innovation is part of a broad campaign by PepsiCo to reduce the company’s impact on the environment through water, energy and packaging initiatives. Earlier this year, the company decided to divert its Super Bowl advertising budget to focus on the new Pepsi Refresh Project. Last year, PepsiCo opened its first overseas “green” plant in China in the western city of Chongqing, part of the beverage giant’s continuing efforts to expand its reach in emerging markets, broaden its portfolio of locally relevant products and achieve a range of ambitious sustainability goals. Big brand skeptics may continue to see these measures as smoke and mirrors- “think of the waste this company produces,” they’ll shout- but they’d be missing the larger point. Consumers will continue to be consumers, and when a brand like PepsiCo makes these sorts of plans, it moves the entire industry in a greener direction.

This week, PSFK asked “What if all bags were compostable?” As the figures below show, we’re addicted to plastic bags. Moving towards reusable/recycled bags is a trend we can all get behind, but having a major consumer brand like Frito-Lay (PepsiCo) produce and then market this innovation in packaging could have a profound effect on how other major brands respond and help shift consumer expectation towards more responsible packaging.

As detailed on

Facts and Figures on Plastic Bags

Top Facts – Consumption

  • Each year, an estimated 500 billion to 1 trillion plastic bags are consumed worldwide. That comes out to over one million per minute. Billions end up as litter each year.
  • According to the EPA, over 380 billion plastic bags, sacks and wraps are consumed in the U.S. each year.
  • According to The Wall Street Journal, the U.S. goes through 100 billion plastic shopping bags annually. (Estimated cost to retailers is $4 billion)
  • According to the industry publication Modern Plastics, Taiwan consumes 20 billion bags a year—900 per person.

  • Tags: Brands, Design, Facts & Figures, Green Initiatives, Waste

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    Earlier this year, the company decided to divert its Super Bowl […….

    Trackback by Kylie BattName — April 12, 2010 @ 5:05 am

  2. [...] Brands: PepsiCo’s One Degree Changes [...]

    Pingback by PepsiCo Leads on "Water Stewardship" | LoveTomorrowToday — September 8, 2010 @ 11:25 am

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