Nike Outfits World Cup teams in Recycled PET
The World Cup kicks off in just over three months. For those of us who care- and, by the way, of the top ten most watched sporting events on the planet, the World Cup is #1 by a considerable margin, with the Super Bowl squeaking in at #10- the four year wait for South Africa 2010 is nearly up. Adding some eco-consciousness to the Cup’s drama, Nike has unveiled its 2010 World Cup uniforms which are made from discarded plastic bottles, plucked from landfills in Japan and Taiwan, melted down into yarn and then spun into fabric.
As Brit Liggett writes for Ecouterre, all of Nike’s national teams, which includes England, Brazil, Portugal, and the Netherlands, “will be wearing jerseys made from recycled polyester, which the sports-apparel giant is hailing as the most environmentally friendly and technologically advanced kits in football history.”
Each shirt is made from up to eight recycled plastic bottles. Additionally, Nike claims to have diverted nearly 13 million plastic bottles from the landfill—enough to cover more than 29 football pitches.
Liggett explains, “if the recycled bottles used to produce the jerseys were laid end to end, according to Nike, they would span more than 3,000 kilometers (roughly 1,860 miles), a distance that exceeds the entire South African coastline. How do you say “amazing” in all the players’ languages?”