When a little goes a long way- OK Go
For those who haven’t seen this remarkable video, it’s worth a few minutes of your time. For my money, OK Go has cornered the market on innovative, low budget/high concept music videos. The above video along with that of their equally brilliant debut single are not just great examples of stretching marketing dollars as far as they can go to create a viral fascination and spark water cooler conversation. These videos also blur the line between product and packaging. What’s the real product here? The song? The video? We’re fans of the music, but the song is almost irrelevant here.
In this single shot video, the band makes a huge mess within the studio space, but it’s an irresistable example of how a good idea executed correctly can trump big production dollars and the inevitable waste those shoots create. Count us as big fans.