Fresh or Sour? The Electronic Milk Jug Will Tell You

How often have you peered into your milk jug suspiciously and wondered if it’s still safe to drink? Does it smell funky? Hard to tell, so odds are you’ll just throw it out and not risk it. Designer…

ZERO Charger (AT&T)


AT&T’s ZERO Charger

No, the ZERO charger isn’t some discount plan for your iPhone, it’s AT&T’s new device that seeks to cut down on the problem of ‘leaking electricity.’ The term ‘phantom load’ refers to the electric power consumed…


Bobble: a filtered, reusable water bottle

We like to geek out on concept cars and sleek new green skyscrapers, in part because it’s fun to imagine the landscape of tomorrow’s ideas. The above video, in contrast, is an example of sleek change on a small…


Brands: PepsiCo’s One Degree Changes

By Earth Day 2010, PepsiCo plans to rollout a package for its Frito-Lay SunChips snacks that is 100% compostable. The packaging innovation is part of a broad campaign by PepsiCo to reduce the…



Green Mountain Coffee Roasters Foundation
commits nearly $1 million to Fair Trade Towns

It’s no surprise for those who track responsible brands to see Green Mountain Coffee making news again. They pop up in these pages on a regular basis, whether its about the company’s ambitious solar facility, their…


Save The Planet…Play More Video Games?

Another interesting presentation from the TED series, this time from Jane McGonigal, director of game R&D at the Institute for the Future, a nonprofit forecasting firm where she develops multiplayer games in which players organize society…