Friday, January 29th, 2010 | Author: Rich

American Apparel has become a leader in its industry, offering made-in-America product and an impressive array of trend-setting organic cotton clothes. But as Cara Smusiak writes for Naturally Savvy, “aside from their locally-made goods, their green side is a little lack-luster. But last month, American Apparel made an unusual move into the green space by launching American Apparel Nail Lacquer, a line of 18 high-quality nail colors that are greener than the average polish.

Many of today’s nail polishes contain DBP, toluene, and/or formaldehyde, “three toxic chemicals that aren’t good for people or the environment,” says Smusiak. The European Union considers DBP , or Di-n-butyl phthalate, a health danger, with researchers suggesting “exposure to the chemical results in smaller penis sizes and undescended or incompletely descended testicles.” Toluene and Formaldehyde can effect breathing and the central nervous system, cause eye, nose, and throat irritation and are to blame for that toxic nail polish smell.

American Apparel Nail Lacquer, in contrast, is made without all three, and, like the rest of its products, the line is made in the USA, produced in a family-owned and operated nail polish manufacturer in New York City. “So,” Smusiak suggests, “not only are the polishes healthier, the carbon footprint is minimal.”

[Source: NaturallySavvy.com]

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