Update: U2′s Rock N’ Roll-Sized Footprint
Back in July we called out U2 for rocking the planet too hard. As the band was moving its 360 tour from Europe over to North America, its massive production (and carbon footprint) was drawing…
10.23.09
Levi Strauss & Co. Adds “Donate To Goodwill” On Tags
A pair of Levi’s 501 jeans has always been an iconic symbol of rugged cool. Thanks to a new initiative with Goodwill, Levi Strauss & Co. is adding “green trailblazer” to that button-fly cool.…
10.22.09
LTT Opinion: We Can’t Do Better Than Woody Allen circa 1973?
“Roads? Where we’re going, we don’t need roads!” Thus ends one of the great movies of all time, Back To The Future. I will gladly debate this view with anyone. And you…
10.21.09
The Next Frontier In Recycling Is Zero-Waste
In her latest article, Nudging Recycling From Less Waste To None, Leslie Kaufman details for the NY Times an encouraging new trend, the “antigarbgage” strategy known as “zero waste”. This,…
10.20.09
Upcycled Medals At Vancouver 2010
Upcycling has made the Olympics! Coined by authors of Cradle To Cradle, the term refers to the practice of taking something that is disposable and transforming it into something of greater use and value. The winners…
10.19.09
Ford Hedges Bet On Plugged-In Future
Ford is hedging its bet on future car technology, announcing it will only produce up to 2 million all-electric and gas-electric vehicles over the next 10 years. The car giant says its goal is to make between 10% and…
