Levi Strauss & Co. Adds “Donate To Goodwill” On Tags

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A pair of Levi’s 501 jeans has always been an iconic symbol of rugged cool. Thanks to a new initiative with Goodwill, Levi Strauss & Co. is adding “green trailblazer” to that button-fly cool. They’ve partnered  to create special care tags on Levi’s that encourage consumers to line dry when possible and recycle the garments when done with them. Alongside the traditional care instructions (i.e. “machine wash cold”), the consumer will see instructions on ways to consider the lifecycle of his/her pair of jeans and minimize the environmental cost of being…well, of being so damn cool.

As TreeHugger explains, “approximately 23.8 billion pounds of clothing and textiles end up in landfill each year. ” By aiming to put a dent in those figures, Levi Strauss is pulling “a fashion industry first.”

Goodwill was a natural partner for Levi’s, according to CEO Jim Gibbons who says the company’s 166 locations “divert more than 1.5 billion pounds of clothing and textiles every year from landfill by recovering the value in people’s unwanted material goods.”

The new care tags will start appearing in Levi’s in Fall 2010. We’ll be curious to see what other retailers start similarly incorporating lifecycle instructions into their care tags.

[Source: TreeHugger]

  • Tags: Brands, Carbon Footprint, Simple Change

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  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by lovetomorrow: A “fashion industry first.” Levi’s partners with Goodwill to encourage donating old jeans to divert from land fills. http://bit.ly/4iwW5l...

    Trackback by uberVU - social comments — October 24, 2009 @ 12:40 pm

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    Pingback by Comfort comes at a price. A typical pair of jeans, for example, is washed up to ten times to give it its 'broken in' appearance and feel. That's roughly 42 liters of water per pair during the finishing process alone. Levi Strauss, the first company to man — November 8, 2010 @ 2:07 pm

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