Thursday, June 11th, 2009 | Author: Rich
A teacher of mine in high school was famous for interupting himself (and others) mid-sentence to demand we all take an “aesthetic break,” a moment to take in the view, a second to think about the flutter of life going on around us. This spot, from the quirky and talented MK12 design team, is for Swiss International Air. It’s a bit of a dream-like tangent from our normal fare, but, as trend/idea aggregators, we like to see how brands develop their own distinct view of the world (and their place in it). And, anyway, it’s time for an aesthetic break!
