

Sony Ericcson bolstered its green credentials earlier today, introducing two new phones made from old CD cases and water bottles. The GreenHeart C901 (top left) and Naite (top right) have all the features you’d expect on a new release (camera, video streaming, bluetooth,…) but are made from at least 50% recycled plastic and colored with “eco-friendly” water-based paints. The company claims that “thanks to these innovations, the overall CO² footprint over the full life of the C901 GreenHeart™ and Naite is reduced by 15%.”
Both phones come with a low-power charger and an in-phone e-manual which reduces paper usage by 90 per cent and are part of the company’s GreenHeart™ program, aimed at elimating the use of hazardous chemicals from the product design and manufacturing process.
Both new GreenHeart™ phones build on Sony Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process..
In earlier posts, we’ve profiled efforts by other phone makers to green their products. Earlier this year, Samsung released it Blue Earth phone, and Motorola put out its MOTO W233 Renew. As Sony Ericcson pointed out, given the volume of products moved each year, the industry needs to tackle the issue of waste and efficiency. More than 1 billion phones are sold globally each year, along with boxes and other materials.


