Honda Fit
Honda is on a roll. The newest incarnation of the Insight is turning heads, and, with a sticker price well under the comparable 2010 Prius, it just might challenge the reining hybrid champ. Now comes word that Honda will roll out a gas-electric hybrid version of its popular subcompact, the Fit, in late 2010, a year and a half ahead of schedule. The move is aimed at tapping the ever-increasing demand for low-emission vehicles. According to a recent survey by JP Morgan, one in five cars sold in 2020 will be a hybrid, and Toyota and Honda have a leap on the competition.
In Japan, the new Insight became the first hybrid ever to top the best-seller list in country last month. Meanwhile, Toyota will resume overtime at its factory in central Japan to meet strong demand for the new Prius. The company plans to raise its output by 20%, a strong indicator that, even in these market conditions, consumer interest in cost-saving, green cars is on the rise.
[via Reuters]
