Facebook, it turns out, can help you do more than reconnect with your fifth grade girlfriend. Timberland, one of the most forward-thinking retailers out there, has partnered with changents to create a new eco-trivia facebook app called Earthkeepers Hero: Mission Possible, where players are invited to “get down-n-dirty for environmental change.” You’re presented a “mission,” and green trivia gets you through each scenario.
Timberland Earthkeepers is the retailer’s eco-division, launched to educate consumers about protecting the outdoors and to focus the company’s efforts in minimizing its impact. As the company explains, “we realize that by making our products, we’re part of the problem. We believe it’s time for companies, like ours, to take a look at how the way they do business affects the environment and do something about it. Earthkeepers is one way we’re trying to do exactly that. Our goal—inspire and engage one million Earthkeepers.”
The Facebook app is a fun way to do just that.
