Click here to watch the World Wildlife Fund‘s effective (and affecting) new video. According to the WWF, 1,000,000 plants and animals could disappear within the next fifty years. Almost 1,000,000 square kilometers of ice field has melted in the last thirty years. 250,000 hectares (roughly 618,000 acres) of tropical forest disappears each week.

Aside from the vid’s message, we enjoyed director Matthieu Jacobs‘ aesthetic and sound production.