To raise awareness about what he calls “undoubtedly the greatest challenge of our age,” Prince Charles has launched a new video about the Prince’s Rainforests Project. Along with a supporting cast that includes Harrison Ford, the Dalai Lama, Daniel Craig, Robin Williams, Joss Stone, Pele, his sons- Princes Will and Harry- and a couple of frogs (Kermit and the project’s mascot, a digitially-created frog, created by Framestore, the effects team behind The Golden Compass), Prince Charles explains that now is the time to leverage “global determination for change on a vitally important issue”. “Our aim,” he explains, “is to build an online community to call, from the bottom up, for urgent action to protect the rainforests, without which we will most certainly lose the battle against catastrophic climate change.”
As Harrison Ford suggests, “what happens in the rain forest has an immediate and powerful effect on our lives. I believe it is our moral responsibility to protect the environment, to save what we can of the planet’s resources for future generations and our children.”
For more info on the Prince’s initiative, visit the project’s site.
