We saw this video on CR Blog, from Acne advertising, about a successful ad campaign they created on behalf of Swedish airport bus company (Flygbussarna). The project’s goal was to “challenge the status quo about what belongs on the road, the car or the coach.” The math is very straightforward- a car averages 1.2 passengers, while a bus can carry 50. Meanwhile, a bus produces the equivalent emissions of about 4 cars. The result was a 300 ton piece of advertising, a bus ’sculpture’ made up of crushed cars (see photos below). The campaign was so compelling, the agency explains, that the installation received unexpected interest from television and radio, and it caused major traffic delays as curious drivers along the airport road would slow down to get a better glimpse.
[images via CR Blog]
