Monday, February 02nd, 2009 | Author: Chuck
While I waited for the Steelers to accept the Lombardi Trophy last night, commercials for Super Bowl merch touted the “first eco-friendly Super Bowl t-shirt” was available now. A quote from John McMahon, director of marketing for Reebok Sports Licensed Division:
“These Championship Tees are produced each year for the Super Bowl and are typically a best-seller. By incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities.”
Let’s see if there are more “opportunities” seized by Reebok and the NFL in the future.
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