Friday, January 23rd, 2009 | Author: Rich
More good news from the Pacific Northwest, as outdoor gear specialists Recreational Equipment Inc (REI) announced it will add the Bluesign standard to its product design process. As reported by the folks at GreenerDesign, REI “plans to use Bluesign’s research to inform product design and sourcing decisions.” Rather than testing finished products, the Bluesign standard ensures that components and processes meet specific criteria before production begins.
Pre-consumer sustainability! It’s such a simple concept- a cradle to cradle approach- and no surprise that companies inspired by a love of nature (Patagonia, REI, Timberland…) are leading the way. We’ll look for their successes to inspire other industries.
