It’s refreshing to find a brand that has so creatively blended its sustainability message with the quality of its products. Dansko, the Pennsylvania-based company, is reinventing the shoe business, from (eco-friendly) soup to nuts. Their shoeboxes and tissue paper are made of recyclable material. All of their marketing materials are printed on recycled paper with soy inks. Many of the shoes themselves are made of leather from a German-owned tannery that has developed a more environmentally-friendly tanning process, one that has resulted in a 30% reduction in CO2 emissions, 40% reduction in water usage and a 50% reduction in electricity usage. Even the office space reflects their commitment to sustainability. They recently moved into to an impressive new 8,000 square foot building and are targeting a gold LEED certification.
Archive for December 29th, 2008
Monday, December 29th, 2008 | Author: Rich
Category: Brands, Green Initiatives
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