Earlier this year, FEED Projects introduced it’s newest initiative, the FEED 100 bag. Available exclusively at Whole Foods Market, each bag will provide 100 school meals to hungry children in Rwanda through the UN’s World Food Program (WFP). FEED Projects was started in 2007 by Lauren Bush, the model, activist and honorary spokesperson for the WFP, and Ellen Gustafson, a former United Nations Communications Officer, to feed and educated children in impoverished places.

We see the bag as a great example of the possible synergy between fashion trends and responsible consumerism.