Wednesday, November 19th, 2008 | Author: Chuck

Curitiba, Brazil is known amongst environmentalists and urban planners alike as a world model of sustainability - 30 years ago, they implemented the  ’Curitiba Master Plan’ to address the problems of urban living through progressive transportation systems and enviro-friendly social programs that address recycling creatively, expand green space and develop industry. I could go on (30 years ago!?!) but check out Frontline’s great coverage here. Pepsi recently announced their own model - a new facility in Curitiba that will focus on energy management through light conservation - that will serve as the standard for future PepsiCo facilities. The light system was created by Orion Energy Systems, who have retrofitted 80 PepsiCo facilities in the US so far.

Frontline - Curitiba’s Urban Experiment

Bill McKibben - Curitiba: A Global Model for Development

CNN Money - Press Release

Category: Brands, Business, Places
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  1. [...] Revolutionary” Friday, November 06th, 2009 | Author: Rich Last year, we wrote about the Brazilian city of Curibita, sometimes called the “greenest city in the [...]

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