Tuesday, November 18th, 2008 | Author: Chuck
Growing up in Queens, I loved sneakers before kids waited on line all night for them. And I have always worn Nikes. When Nike Considered launched, I was excited by the natural look, focus on impacts, and the process they went through developing them with Staple Design. It clearly didn’t catch, though, and Considered became more about the process, than the look, evidenced in the development of the Air Jordan XX3. Now, their focus is on all products being ‘Considered’ by 2020, including the first Considered running sneaker, the 25th Anniversary Air Pegasus, shown above. A lofty goal, one even Patagonia has struggled with. We’ll be watching.
Hypebeast - Nike 2009 Considered Design Program
Business Week - Patagonia’s Ongoing Recycling Program
Category: Brands
