Is it just me or have things at NBC really taken a turn for the better since they hired Jack Donaghy as the Head of East Coast Television and Microwave Oven Programming? NBC, and its parent company GE (a subsidiary of the Sheinhardt Wig Company), is “going green” again.
All this week, the network is profiling environmental issues, sustainable organizations and the efforts of those making a difference to the planet. In a repeat of last year’s initiative, the hosts of the Today Show are heading to “the ends of the earth,” to explore climate change. In a dramatic live broadcast last year, Ann Curry reported from the South Pole, Al Roker from the equator and Matt Lauer from the Artic Sea. Once again, NBC is offsetting the carbon footprint of its traveling hosts. In addition, the Today Show will be offering a host of segments focused on educating viewers on greening their daily habits, such as “It’s Easy Being Green: 7 Ways to help the planet.”
NBC’s “Going Green” web site provides still more environmental pearls of wisdom. One of the offerings is “Jay’s Green Garage,” where Tonight show host Jay Leno profiles some innovations in green vehicles and sustainable car care. Here’s a video of Jay learning about Honda’s Natural Gas Civic. more…
