[Bono, delivering a speech at last week's California's Women Conference]

No one was cooler than Paul Newman! When the screen legend passed away earlier this month, the world lost a powerful advocate for social responsibility. Thankfully, the world still has Bono. As I sit here writing this, I’m struggling to think of anyone alive that’s even in the same realm of coolness as Bono. While bands like The Who and The Rolling Stones are still together (for the most part) after nearly 50 years, Bono’s band, U2, continues to actually produce new and relevant music, four decades into their career. But Bono’s unique coolness comes as much from his ability to leverage his celebrity to enlighten, encourage and enrich the world as from his over-sized sunglasses and unrivaled stage presence.

Unlike countless other activist-entertainers, he’s managed to be political without being annoyingly preachy, persuasive without being manipulative, thoughtful without taking himself too seriously. Through his ONE Campaign, a U.S.-based, nonpartisan, non-profit organization which aims to increase United States government funding for and effectiveness of international aid programs, Bono is driving a global initiative to fight extreme poverty. While there is no overt sustainability component to the One Campaign, we at Love Tomorrow Today share that belief in the power of inspiration, the reality of inter-connectedness and the imperative of investing in tomorrow’s world.  Like the One Campaign, we believe in the urgency of simple change and the power of one. Check out their Keep Our Commitments petition.