“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone.” -John F. Kennedy, 1961
At Love Tomorrow Today, we’re interested in exploring simple, realistic change, achieved on an individual level. But if that individual commitment to realistic change can be viewed in the context of a wider, more ambitious movement, led by government and the private sector, we can set our sights on the ‘impossible.’ Imagine an ‘Energy Race,’ like the ‘Space Race’ of the 1960s, spurred on by national pride and global concern. On May 25, 1961, President Kennedy announced before a joint session of Congress an extraordinary and ambitious goal of sending an American safely to the Moon before the end of the decade. At the time of this declaration, the technology required to achieve this goal, quite literally, did not exist. Like the Manhattan Project before it, the race to the moon mobilized an entire generation of the best and brightest minds to focus its energy and skill towards a single and common purpose. Bi-partisan support in Congress and strong leadership in the White House focused the nation’s determination to achieve what many felt was impossible. When, in July of 1969, Apollo 11 commander Neil Armstrong stepped off the lunar module and onto the Moon’s surface, it capped a remarkable period of innovation and commitment to progress.

